Design Process
Every Dreamwing® piece is created in a couture atelier — not mass-produced, not rushed, and never “one-size-fits-all.” The process is designed to protect quality, fit, movement, and artistic integrity.
This page explains how a custom Dreamwing® project works, what is included, and how design decisions are handled.
1. Inquiry & Requirements
Please send your request with:
- discipline and level
- deadline or competition date
- music or performance theme
- colour preferences
- real competition dresses for general inspiration
- measurements, reference photos, or videos when needed
You will receive a realistic timeframe and an overview of what is possible within your selected budget.
2. Inspiration Guidelines
Dreamwing® welcomes inspiration, but not ready-made design solutions.
Please share:
- your music or performance theme
- colour preferences
- real competition dresses for general inspiration
Dreamwing® does not accept AI-generated dress concepts, AI renderings, AI redesigns, or AI-modified versions of Dreamwing® sketches as design references or revision requests.
AI-generated images frequently contain unrealistic garment construction, incorrect proportions, impossible embellishment placement, and non-manufacturable details. They are therefore not suitable as a basis for professional couture garment development.
Every Dreamwing® design is created individually from scratch using our own artistic and technical design process.
3. Design Concepts
Each project includes original design development tailored to the selected collection.
- Budget Silver: one original design concept included.
- Budget Gold and above: two original design concepts included.
Additional concepts or complete redesigns are available upon request and are charged separately.
4. Design Revisions
Design revisions are intended to refine and improve the approved concept.
Minor revisions may include:
- colour adjustments
- crystal distribution
- neckline adjustments
- sleeve adjustments
- skirt length
- small decorative refinements
Requests that substantially alter the concept, silhouette, theme, artistic direction, composition, or overall visual identity are considered a new design concept, not a minor revision.
This includes AI-modified versions of Dreamwing® sketches or any edited version that changes the original design direction.
A complete redesign is charged separately at 150 € / 1,500 SEK.
5. Creative Direction
Dreamwing® is commissioned for its artistic style, technical expertise, and original design language.
Clients are encouraged to share their vision, music, colour preferences, and general inspiration. However, the artistic direction, garment construction, embellishment layout, and technical execution remain part of the Dreamwing® creative process.
This ensures that every dress is original, balanced, technically achievable, and created to the highest professional standard.
6. Production (Couture Atelier Work)
Your piece is handcrafted through multiple stages:
- pattern work and construction
- shaping and fit logic for movement
- hand-placement of appliqués and details
- crystal work, individually placed
- final finishing and quality control
This is where “fast” is not the goal — precision is.
7. Final Fitting & Adjustments
Final fitting depends on location, timing, and the type of order.
- Final fittings and adjustments are available when the client can attend a fitting at the atelier.
- Minor refinements may be made to improve fit, movement, stage performance, and durability.
For international clients or remote orders, fittings and adjustments are limited. In these cases, the costume is completed based on the approved measurements, confirmed design, and agreed specifications.
Further alterations after delivery are not guaranteed.
8. Production Timeline
Dreamwing® timelines are estimated, because couture work depends on several factors:
- material delivery
- design complexity
- crystal work volume
- fitting feedback, when applicable
- current atelier workload
If you have a strict deadline, please mention it immediately. Dreamwing® will confirm what is realistically possible before the project is accepted.
Booking a creation slot reserves atelier time, but does not turn couture work into factory production.
9. What Dreamwing® is — and isn’t
- ✓ A couture atelier
- ✓ Individually handcrafted performance wear
- ✓ Original, one-of-a-kind designs
- ✓ Technical construction for movement
- ✓ Artistic collaboration with clear creative direction
- ✕ Not a copy service
- ✕ Not an AI recreation service
- ✕ Not mass production
- ✕ Not rushed production at the cost of quality
Every Dreamwing® dress is an original work of couture created specifically for one athlete. The goal is not to recreate an image, but to create the dress that best represents the athlete, the music, and the performance.